Pass It Forward is an online giving platform where givers and receivers come together to make a positive change across the globe. For this project, I started to create a new brand identity which will develop along the way into a redesign of the current website. Learn more about the User Interface redesign here.
I wanted the illustrations to be delightful, colorful and cheerful, as it supposes to connect to the concept of 'giving something good' to other people.
Building the visual
experience
I used a bunch of bright colors and illustrations which are very 'people orientated' and reflect a community who want to do good for society.
